One of the reasons I went to Morgan Stanley was to establish my foundation, which invests in women’s fund managers [who manage how money is invested in specific funds],” said Xingorani who also founded Girls Who Invest, a non-profit organization. While “they” want to invest directly in women entrepreneurs and businesses, Xingarani also wants to see more women on the other side of investing in women – among investment decision makers. “There’s a strong interest in investing when it comes to gender, and that’s more than just a trend,” said Seema Hingorani, managing director of Morgan Stanley Investment Management in New York. Founder of Me & the Bees Lemonade, a successful privately-owned company that produces and sells bottled lemonade and donates part of its profits to save bees, received a $60,000 investment in 2017 from Shark Tank star entrepreneur Damon John and $810,000 from NFL’s soccer and business group. As an investor, would you invest your money to make women stronger? Why or why not? If you have invested from a gender perspective, tell us your story in the comments section of this article. Asset managers such as Xingorani, who create investment networks that listen to women, are watching this growing market. Sema Xingorani strives for more women to manage assets in their “own” sector. What does this mean, and can you give other examples of how investments that go beyond the gender perspective can have an impact? Visit the “KWHS Stories” tab to learn more about concepts. They support women-focused businesses, funds and types of investments to empower women entrepreneurs, and products and services for women. Hingarani talked to high school students who participated in the Wharton 2020-2021 Global Investment Competition as part of our “Expert Meeting” series. Funds are external investment funds managed by professional fund managers who decide how to invest money. More than ever, investors use their money to improve the lives of women and girls around the world. “Many men manage money in our industry, and they don’t have the same prospects as women. In short, it’s about investing from a gender perspective.